Paper Title
Consumer Purchase Intentions of Organic Wines
Start Date
6-1-2011 4:00 PM
End Date
6-1-2011 4:45 PM
Track
2. Track 2 - Poster Session
Subject Area
Food Service
Faculty Member
Mark A. Bonn mbonn@cob.fsu.edu
Abstract
The purpose of this study is to investigate the role of consumers’ perceptions of wine attributes, perceived wine expertise, and eco-friendly attitudes on their purchase intentions of organic wines. A structured survey with statements relating to perceptions of wine attributes, perceived wine expertise, eco-friendly attitudes, purchase intentions, and socio-demographics was distributed to wine consumers. Multiple regression analysis is used to investigate the relationship among consumers’ perceptions of organic wine attributes, perceived wine expertise, eco-friendly attitudes, and purchase intentions.
Keywords
organic wine attributes, wine expertise, eco-friendly attitudes, purchase intentions.
Consumer Purchase Intentions of Organic Wines
The purpose of this study is to investigate the role of consumers’ perceptions of wine attributes, perceived wine expertise, and eco-friendly attitudes on their purchase intentions of organic wines. A structured survey with statements relating to perceptions of wine attributes, perceived wine expertise, eco-friendly attitudes, purchase intentions, and socio-demographics was distributed to wine consumers. Multiple regression analysis is used to investigate the relationship among consumers’ perceptions of organic wine attributes, perceived wine expertise, eco-friendly attitudes, and purchase intentions.