Paper Title
Hotel Preferences of Chinese Leisure Travelers: An Examination of Travel Agent Perceptions
Start Date
7-1-2011 2:30 PM
End Date
7-1-2011 3:15 PM
Track
2. Track 2 - Poster Session
Subject Area
Lodging
Faculty Member
Howard Adler, Ed.D, adlerh@purdue.edu Jonathon Day, PhD, gjday@purdue.edu
Abstract
This research focuses on the anticipated future boom of Chinese tourists to the United States and its effect on the lodging industry. The aims of the research are to find out the preferences of Chinese travelers’ regarding hotels from the perspective of travel agents. Ten personal interviews were done with general managers or managers of some of the largest travel agencies in China. All data gathered will be analyzed using qualitative research methods for the precise interpretation of the participants’ opinions. This information will assist American hotels in preparing for this anticipated future increase in Chinese guests. This research identified commonly existing problems related to American hotels in serving their Chinese guests as well as Chinese tourists’ expectations of American hotels.
Keywords
Chinese Tourists, US, Hotels, Preference, Perceptions, Group Traveling, Expectation, Leisure
Hotel Preferences of Chinese Leisure Travelers: An Examination of Travel Agent Perceptions
This research focuses on the anticipated future boom of Chinese tourists to the United States and its effect on the lodging industry. The aims of the research are to find out the preferences of Chinese travelers’ regarding hotels from the perspective of travel agents. Ten personal interviews were done with general managers or managers of some of the largest travel agencies in China. All data gathered will be analyzed using qualitative research methods for the precise interpretation of the participants’ opinions. This information will assist American hotels in preparing for this anticipated future increase in Chinese guests. This research identified commonly existing problems related to American hotels in serving their Chinese guests as well as Chinese tourists’ expectations of American hotels.