Start Date
7-1-2011 3:15 PM
End Date
7-1-2011 4:00 PM
Track
2. Track 2 - Poster Session
Subject Area
Travel and Tourism
Faculty Member
Jingxue Jessica Yuan jessica.yuan@ttu.edu
Abstract
Cities have been increasingly using cultural events to improve their image, stimulate urban development, and attract visitors and investment. In such a climate, cultural events in particular have emerged as a means of improving the image of cities. With the increasing awareness towards the importance of the events, it is also important to know that visitors perceive events differently in terms of the destination attraction’s typical visitors. This research focuses on self-congruity between visitors’ self-concept and visitors’ perceived image to help explain the psychological underpinnings of travel behavior. The findings will provide insights into the tourists’ perceptions of themselves and their consequent travel behavior.
Keywords
self-congruity, destination image, self-concept, travel behavior, cultural event
Tourist Self-concept, Self-congruity, and Travel Behavior based on Cultural Event
Cities have been increasingly using cultural events to improve their image, stimulate urban development, and attract visitors and investment. In such a climate, cultural events in particular have emerged as a means of improving the image of cities. With the increasing awareness towards the importance of the events, it is also important to know that visitors perceive events differently in terms of the destination attraction’s typical visitors. This research focuses on self-congruity between visitors’ self-concept and visitors’ perceived image to help explain the psychological underpinnings of travel behavior. The findings will provide insights into the tourists’ perceptions of themselves and their consequent travel behavior.