Contemporary Research In Hospitality & Tourism - The primary objective of this track is to provide a forum for reporting "state-of-the-art" research in hospitality and tourism, with an emphasis on innovative developments in concepts, models, theories, and/or research methods.

This track is open to papers based on completed research studies by graduate students in either master's or doctoral programs, and undergraduate honors students. Papers based on completed master's theses, doctoral dissertations, or honors/class projects fall into this category.

Accepted papers in this category will be eligible for the "Conference Paper Awards.” To be selected, the paper must solidly demonstrate proper research design, pertinent data collection methods and advanced levels of relevant data analyses, have a comprehensive literature review, and exhibit a possible solution to real-world problems. Students must submit an Extended Abstract (2500 words including tables/figures, but excluding references) by the deadline (Wednesday, September 15, 2010, 24:00 Central Time, USA) to be considered for Track 1; students who do not submit an Extended Abstract will not qualify their paper for Track 1 consideration. Final full papers or extended abstracts for Track 1 must be turned in by the deadline (Wednesday, November 17, 2010, 24:00 Central Time, USA), or they will not be part of the conference program or published in the Conference Proceedings.

Schedule

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2011
Thursday, January 6th
1:00 PM

A Study of Customers’ Attitudinal and Behavioral Responses toward Lodging Companies’ Corporate Social Responsibility Initiatives

Suna Lee, Oklahoma State University - Main Campus
Hailin Qu, Oklahoma State University - Main Campus

1:00 PM - 2:15 PM

Agenda of International Entry Choice Research in Hospitality Management Field

KUN YANG, Florida International University
Jinlin Zhao, Florida International University

1:00 PM - 2:15 PM

An Exploratory Investigation on the Role of Organizational Influencers in Motivating Employees to Follow Safe Food Handling Practices

Ungku Fatimah Ungku Zainal Abidin, Iowa State University
Susan Arendt, Iowa State University
Catherine Strohbehn, Iowa State University

1:00 PM - 2:15 PM

Consumer Decision Components for Medical Tourism: A Stakeholder Approach

Mehmet M. Altin, Student
Manisha Singal, Virginia Polytechnic Institute and State University
Derya Kara, Gazi University Ankara

1:00 PM - 2:15 PM

Determinants of Visitor’s Overnight Stay in Local Food Festival: An Exploration of Staycation Concept and It’s Relation to the Origin of Visitors

Amanda C. Alexander, University of Missouri - Columbia
Kwang Ho Lee, University of Missouri - Columbia
Dae-Young Kim, University of Missouri

1:00 PM - 2:15 PM

Drive Tourists’ Lodging Demand Determinants for Highway Hotels and Motels in U.S.

Sangchoul Yi, Purdue University - Main Campus
Jonathon G. Day, Purdue University - Main Campus
Liping A. Cai, Purdue University - Main Campus

1:00 PM - 2:15 PM

Generation Effect on the Relationship between Work Engagement, Satisfaction, and Turnover Intention among US Hotel Employees

Jeongdoo Park, Washington State University
Dogan Gursoy, Washington State University

1:00 PM - 2:15 PM

Hotel Viral Marketing via Social Networks: A Strategic Pricing Lesson from Group Buying

Lina Xiong, Temple University
Clark Hu, Temple University

1:00 PM - 2:15 PM

How ‘Green’ Are North American Hotels? An Exploration of Low-Cost Adoption Practices

Imran Rahman, Washington State University
Dennis Reynolds, Washington State University
Stefani Svaren, Washington State University

1:00 PM - 2:15 PM

Organizational Impression Management Behaviors in Social Media: A Perspective of a Social Networking Site

Kelsey H. Terrell, Syracuse University
Linchi Kwok, Syracuse University

1:00 PM - 2:15 PM

Quality of a Green Destination as Perceived by Convention Attendees: The Relationship between Greening and Competitiveness

Jumyong (Stephen) Lee, UCF
Deborah Breiter, UCF
Youngsoo Choi, UCF

1:00 PM - 2:15 PM

See It Through My Eyes: Restaurant Attribute Evaluation Based On Patron Emotions

Dipendra Singh, University of Nevada - Las Vegas

1:00 PM - 2:15 PM

Segmenting International Travelers in Shanghai by Activity Preference

Aikaterini Manthiou, Iowa State University
Liang (Rebecca) Tang Ph.D., Iowa State University
Alastair Morrison Ph.D., CEO, BelleTourism International Shanghai LTD
Jung Young Shin, International Consultant,BelleTourism International Shanghai LTD

1:00 PM - 2:15 PM

The Effect of Service Duration and Price (Mis)Match on Perceived Price Fairness

Ellen Eun Kyoo Kim, The Pennsylvania State University
Anna S. Mattila, The Pennsylvania State University

1:00 PM - 2:15 PM

The Image of Orlando as a Tourist Destination: A Reflection through Postcards

Jeeyeon Hahm, University of Central Florida
Xu Li, University of Central Florida
Ady Milman, University of Central Florida

1:00 PM - 2:15 PM

The Impact of Hotel Attributes’ Satisfaction on Overall Guest Satisfaction

Murat Usta, Dokuz Eylul University
Katerina Berezina, Oklahoma State University - Main Campus
Cihan Cobanoglu, University of South Florida Sarasota-Manatee

1:00 PM - 2:15 PM

The Role of Multiple Reference Effects in Restaurant Evaluations: A Cross-cultural Comparison

Soyeon Kim, Ohio State University - Main Campus
Yong Gu Suh, Sookmyung Women's University
Jae-Eun Chung, Ohio State University - Main Campus

1:00 PM - 2:15 PM

Using Survival Modeling for Turn-Time Predictions in Foodservice Settings

Mark P. Legg, Oklahoma State University - Main Campus
Lisa Slevitch, Oklahoma State University - Main Campus

1:00 PM - 2:15 PM

2:30 PM

An Analysis of Information Sources for Trust Development in Managerial Relationships

Yung-Kuei Huang, University of Illinois at Urbana-Champaign
Linchi Kwok, Syracuse University

2:30 PM - 3:45 PM

Customer Satisfaction, Profitability, and Firm Value in the Hospitality and Tourism

Kyung-A Sun, University of Missouri - Columbia
Dae-Young Kim, Univertisy of Missouri - Columbia

2:30 PM - 3:45 PM

Determining the Optimal Capacity for the MICE Industry in Las Vegas

Li-Ting ( Grace) Yang, University of Nevada - Las Vegas
Zheng Gu, University of Nevada - Las Vegas

2:30 PM - 3:45 PM

Diners’ Optimal Stimulation Level and Behavioral Intention

Jooyeon Ha, Purdue University - Main Campus
SooCheong Shawn Jang, Purdue University - Main Campus

2:30 PM - 3:45 PM

Effects of “emotional text” on Online Customer Service Chat

Lu Zhang, The Pennsylvania State University
Lee B. Erickson, The Pennsylvania State University
Heidi C. Webb, The Pennsylvania State University

2:30 PM - 3:45 PM

Investigating Consumer Embarrassment in Service Interactions

Luorong Wu, The Pennsylvania State University
Anna Mattila, The Pennsylvania State University

2:30 PM - 3:45 PM

Is Your Official State Tourism Website Effective? A Functional Perspective

Xu Li, Rosen College of Hospitality Management, University of Central Florida
Youcheng Wang, Rosen College of Hospitality Management, University of Central Florida

2:30 PM - 3:45 PM

Key Issues in Use of Social Networking in Hospitality Industry: 2009

Parisa Salkhordeh, University of Delaware

2:30 PM - 3:45 PM

Restaurant Revenue Management: Do Perceived Scarcity of Space in a Restaurant and the Price Difference Matter?

Cindy Yoonjoung Heo, The Hong Kong Polytechnic University
Seoki Lee, Temple University
Anna Mattila, Pennsylvania State University
Clark Hu, Temple University

2:30 PM - 3:45 PM

Social Networking Websites: Do Generation Y Use Them Before Making Decisions for Hotels and Restaurants?

Anil Bilgihan, University of Central Florida
Khaldoon Nusair, University of Central Florida
Fevzi Okumus, University of Central Florida

2:30 PM - 3:45 PM

The Effects of Offering Menu Information on Perceived Waiting Time and Customer Satisfaction: The Case of a Casual Dining Restaurant in Korea

Gumkwang Bae, University of Missouri - Columbia
Dae-Young Kim, University of Missouri - Columbia

2:30 PM - 3:45 PM

The Journey “Home”: An Exploratory Analysis of Second-generation Immigrants’ Homeland Travel

Wei-Jue Huang, Clemson University
William J. Haller, Clemson University
Gregory P. Ramshaw, Clemson University

2:30 PM - 3:45 PM

The Use of the Modified Protection Motivation Theory to Explore Adult Consumers’ Functional Foods Consumption Behavior

Oak-Hee Park, TTU
Linda Hoover, TTU
Tim Dodd, TTU
Lynn Huffman, TTU
Du Feng, TTU

2:30 PM - 3:45 PM

Time-Varying Effects of Empowerment on Job Satisfaction for Customer-Contact versus Non-Customer-Contact Employee Groups

Gyumin Lee, Virginia Polytechnic Institute and State University
BeomCheol (Peter) Kim, Auckland University of Technology (AUT)Institute and State University
Richard Perdue, Virginia Polytechnic Institute and State University
Vincent Magnini, Virginia Polytechnic Institute and State University

2:30 PM - 3:45 PM

Why People Cannot Work with Each Other? Examining the Barriers to Collaborative Destination Marketing

Marketa Kubickova, UCF - Rosen College
Youcheng Wang, UCF - Rosen College

2:30 PM - 3:45 PM

Friday, January 7th
8:00 AM

A Gap Analysis on Generation Y Customer Expectations and Perceptions towards Lifestyle Hotels

Wen Hua, Oklahoma State University - Main Campus
Hailin Qu, Oklahoma State University - Main Campus

8:00 AM - 9:15 AM

An Examination of the Factors Effecting Tradeshow Exhibitors’ Decisions

juhee kang, Iowa State University
Thomas Schrier, Iowa State University

8:00 AM - 9:15 AM

Cross-State Substitution: Estimating the Effect of the 2003 Illinois Gaming Tax Restructuring on Indiana Riverboat Gaming Volume in the Chicagoland Region

Mike Ahlgren, University of Nevada - Las Vegas
Dipendra Singh, University of Nevada - Las Vegas

8:00 AM - 9:15 AM

Culinary Graduates’ Career Decisions and Expectations

Chih-Lun (Alan) Yen, Virginia Polytechnic Institute and State University
Caroline A. Cooper, Johnson & Wales University - Providence
Suzanne K. Murrmann, Virginia Polytechnic Institute and State University

8:00 AM - 9:15 AM

Effects of Leadership Style and National Culture on Restaurant Employees’ Affective Commitment

Yong J. Kim, Oklahoma State University - Main Campus
Murat Hancer, Oklahoma State University - Main Campus

8:00 AM - 9:15 AM

Exploring Asian Cruise Travelers’ Travel Experience and Perceptions

Sangchoul Yi, Purdue University - Main Campus
Jonathon G. Day Dr., Purdue University - Main Campus
Liping A. Cai Dr., Purdue University - Main Campus

8:00 AM - 9:15 AM

Getting Rid of the Stinky Taint Problem

Aaron J. Corsi, University of Houston

8:00 AM - 9:15 AM

How Situational Factors Influence Boomers’ Travel Intentions

Shu-Ping Chen
Shiang-Lih Chen McCain

8:00 AM - 9:15 AM

OCB: Investigating the Impact of Psychological Contract and Perceived Supervisor Support in the Hospitality Industry in South Korea

Juan Liu, University of Missouri - Columbia
Seonghee Cho, University of Missouri - Columbia
Wonseok Seo, Kyunghee University

8:00 AM - 9:15 AM

The Analysis of Factors Affecting Choice of College: A Case Study of UNLV Hotel College Students

SoJung Lee, University of Nevada - Las Vegas
Hyun Kyung Chatfield, University of Nevada - Las Vegas

8:00 AM - 9:15 AM

The Development of an Observational Instrument Assessing Food Safety Practices in Temporary Foodservice Establishments

Soobin Seo, Purdue University - Main Campus
Kay Miller, Purdue University - Main Campus
Carl Behnke, Purdue University - Main Campus

8:00 AM - 9:15 AM

The Effectiveness of Compensation for Service Recovery:Roles of Perceived Equity and Relationship Level

SoYeon Kwon, Pennsylvania State University
SooCheong Jang, Purdue University - Main Campus

8:00 AM - 9:15 AM

The Effects of Door Opening and Food Placement on Food Temperature within the Refrigerator when Power is Lost During a Disaster

AMEET S. TYREWALA, Purdue University - Main Campus
Doug Nelson, Purdue University - Main Campus
Barbara Almanza, Purdue University - Main Campus

8:00 AM - 9:15 AM

The Information Technology (IT) Skills of Hospitality School Graduates as Perceived by Hospitality Professionals

Katerina Berezina, Oklahoma State University - Main Campus
Anil Bilgihan, University of Central Florida
Cihan Cobanoglu, University of South Florida Sarasota-Manatee
Fevzi Okumus, University of Central Florida

8:00 AM - 9:15 AM

Tourism Loyalty: An Extended Communicative Action Model

Suh-hee Choi, Purdue University - Main Campus
Jeong-Nam Kim, Purdue University - Main Campus
Liping A. Cai, Purdue University - Main Campus

8:00 AM - 9:15 AM

Wealth Effect and Demand for Outbound Tourism

Jung-Ho Park, Sejong University
Hong-bumm Kim, Sejong University
Seul Ki Lee, Purdue University - Main Campus
SooCheong (Shawn) Jang, Purdue University - Main Campus

8:00 AM - 9:15 AM

Why Casinos are not Recession Proof: An Business Cycle Econometric Case Study of the Las Vegas Region

Mark P. Legg, Oklahoma State University - Main Campus
Hugo Tang, Purdue University - Main Campus

8:00 AM - 9:15 AM

10:30 AM

An Exploratory Research to Formulate the Web-Customer Satisfaction in terms of Digital Business Model

Ajay Aluri, Oklahoma State University - Main Campus
Lisa Slevitch, Oklahoma State University - Main Campus

10:30 AM - 11:45 AM

Become a Fan: A Review of Restaurants' Facebook Fan Pages

Lu Zhang, The Pennsylvania State University
Anna S. Mattila, The Pennsylvania State University
David A. Cranage, The Pennsylvania State University

10:30 AM - 11:45 AM

Effects of Workplace Fun on Employee Behaviors: Focused on Generation Y in the Hospitality Industry

Young Gin Choi, Kansas State University
Junehee Kwon, Kansas State University
Wansoo Kim, Dong-A University

10:30 AM - 11:45 AM

Evaluation of the On-Campus Dining Service Using Importance-Performance Analysis

Hyun-Woo Joung, Texas Tech University
Dong-Soo Lee, Texas Tech University
Hak-Seon Kim, Florida State University
Joo Ahn
Lynn Huffman, Texas Tech University

10:30 AM - 11:45 AM

Exploring Gender Differences on Generation Y’s Attitudes towards Green Practices in a Hotel

Hyojin Kim, Texas Tech University
Howook Chang, Florida State University
Joong-Won Lee, University of St. Francis
Chang Huh, Niagara University

10:30 AM - 11:45 AM

How can Hospitality Organizations Create IT Induced Competitive Advantage? A Theoretical Framework

Anil Bilgihan, University of Central Florida
Youcheng Wang, University of Central Florida

10:30 AM - 11:45 AM

Leisure Travel of Korean Families of Children with Disability: Motivation and Activities

SONG EE KIM, Purdue University - Main Campus
XINRAN Y. LEHTO, Purdue University - Main Campus

10:30 AM - 11:45 AM

Meeting Planners’ Perspectives on Relationship Selling in the MICE Industry

Miyoung Kim, Oklahoma State University - Main Campus
Hailin Qu, Oklahoma State University

10:30 AM - 11:45 AM

Motivation and Attitude: An Exploration of Customers’ Online Complaining Behavior

Wei Wei, Purdue University - Main Campus
Zhuowei Huang
Li Miao, Purdue University - Main Campus

10:30 AM - 11:45 AM

Psychographics: Static or Dynamic?

Jeong-Yeol Park, Purdue University - Main Campus
SooCheong (Shawn) Jang, Purdue University - Main Campus

10:30 AM - 11:45 AM

Push and Pull Factors: Influence on Female Managers and Executives’ Exit From the Workplace, Impact on Job Satisfaction and Organizational Commitment

Lila N. Ntumba, Widener University - Main Campus
Shiang-Lih Chen McCain, Widener University - Main Campus

10:30 AM - 11:45 AM

Risk Communication on Restaurant Associated Food Safety Events: An Examination of Media Coverage of Restaurant-associated Food Safety Events and its Impact on Stock Price of Restaurant Firms

Soobin Seo, Purdue University - Main Campus
Li Miao, Purdue University - Main Campus
Barbara Almanza, Purdue University - Main Campus

10:30 AM - 11:45 AM

The Impact of Language Barrier & Cultural Differences on Restaurant Experiences: A Grounded Theory Approach

Ellen Eun Kyoo Kim, The Pennsylvania State University
Anna S. Mattila, The Pennsulvania State University

10:30 AM - 11:45 AM

The Projected and Perceived Image of the United Republic of Tanzania

Tammy Koerte, Purdue University
Yi Chen, Purdue University
Xinran Y. Lehto, Purdue University

10:30 AM - 11:45 AM

The Role of Causal Attribution in the Structural Model of the Negative Tourism Experience

Suh-hee Choi, Purdue University - Main Campus
Liping A. Cai, Purdue University - Main Campus

10:30 AM - 11:45 AM

The Role of Negative Emotions in Explaining Restaurant Customer Dissatisfaction and Behavioral Intention

Yoon Jung Jang, Florida State University
Woody G. Kim, Florida State University

10:30 AM - 11:45 AM

To Tip or not to Tip? An Exploratory Study of the Motivations Driving Consumer Tipping Behavior

Jeremy E. Whaley, Auburn University Main Campus
Martin A. O'Neill, Auburn University Main Campus

10:30 AM - 11:45 AM

4:00 PM

An Examination of Information Services and Smartphone Applications

Dan Wang, STHM, Temple University
Sangwon Park, STHM, Temple University
Daniel Fesenmaier, STHM, Temple University

4:00 PM - 5:15 PM

An Exploratory Study of Event Image

Claire Qian DENG, Hong Kong Polytechnic University
Mimi LI, Hong Kong Polytechnic University

4:00 PM - 5:15 PM

Authenticity and Patriotism—An Examination of Lincoln Heritage Attractions in Illinois

Yu Song, University of Illinois at Urbana-Champaign

4:00 PM - 5:15 PM

Cognitive Destination Image, Destination Personality and Behavioral Intentions: An Integrated Perspective of Destination Branding

Jinsoo LEE Dr., The Hong Kong Polytechnic University
Karen XIE, Temple University

4:00 PM - 5:15 PM

Consistency between Franchised and Company-Owned Locations: A Study of Sonic Drive-In Food Safety Scores in the State of Oklahoma

Gilpatrick D. Hornsby, Oklahoma State University - Main Campus

4:00 PM - 5:15 PM

Cultured Divergence of Consumption Values in Vacation Experience

Xiaoxiao Fu, Purdue University - Main Campus
Xinran Y. Lehto, Purdue University - Main Campus
Liping A. Cai, Purdue University - Main Campus

4:00 PM - 5:15 PM

Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands

Young Gin Choi, Kansas State University
Chihyung Ok, Kansas University
Sunghyup Sean Hyun, Pusan National University

4:00 PM - 5:15 PM

Information Asymmetries on Quality: The Case of Chinese Package Tourists

Yong Chen, The Hong Kong Polytechnic University
Barry Mak, The Hong Kong Polytechnic University
Haiyan Song, The Hong Kong Polytechnic University

4:00 PM - 5:15 PM

Measuring the Experience Economy and the Visitors Behavioral Consequences: An Empirical Study on Veishea Event

Aikaterini Manthiou, Iowa State University
Seonjeong Lee, University of Massachusetts - Amherst
Liang (Rebecca) Tang Ph.D., Iowa State University

4:00 PM - 5:15 PM

Perceived Availability of and Attitudes toward Healthy Food Choices in Assisted-Living Facilities in Kansas

Pei Liu, Kansas State University
Junehee Kwon, Kansas State University

4:00 PM - 5:15 PM

Restaurant Server Perspectives on Gratuity Pooling

Susan Roe, University of Nevada - Las Vegas

4:00 PM - 5:15 PM

Serious Leisure, Home Brewing, and Satisfaction: Developing a Theoretical Model to Measure Satisfaction Factors and Predict Future Behavioral Intentions

Douglas W. Murray, Auburn University Main Campus
Martin A. O'Neill Ph.D., Auburn University Main Campus

4:00 PM - 5:15 PM

The Impact of Sensory Environments on Customer Emotion and Behavior in Spas

Eunjoo Kang, University of Houston

4:00 PM - 5:15 PM

The Role of Store-image and Functional Image Congruity in Determining Brand Loyalty: Cognitive, Affective, and Conative Brand Loyalty in the Context of Brand Coffeehouses

Ju Yup Lee, Iowa State University
Juhee Kang, Iowa State University
Liang Tang, Iowa State University

4:00 PM - 5:15 PM

Travel Information Search Behavior and Social Networking Sites: The Case of U.S. College Students

Sung-Bum Kim, University of Missouri - Columbia
Dae-Young Kim, University of Missouri - Columbia

4:00 PM - 5:15 PM

Saturday, January 8th
8:00 AM

An Analysis of Freshmen Students’ Motivation to Eat at On-Campus Dining Facilities

Eun-Kyong Choi, Texas Tech University
Amanda Wilson, Sam's club
Deborah Fowler, Texas Tech University
Jingxue Jessica Yuan, Texas Tech University
Ben Goh, Texas Tech University

8:00 AM - 9:15 AM

Cash Holdings of Hotel Firms: The Financial Constraints Perspective

Jung Hwan Koh, University of Massachusetts - Amherst
SooCheong (Shawn) Jang, Purdue University - Main Campus

8:00 AM - 9:15 AM

Changes of Coffee Consumption Behaviors in Korea: The Effects of Image Congruity Toward Brand Name Coffeehouses on Consumer Attitude and Repurchase Intention

Juhee Kang, Iowa State University
Liang Tang, Iowa State University
Robert H. Bosselman, Iowa State University

8:00 AM - 9:15 AM

Customer Orientation, Benevolence, and Prosocial Service Behaviors among Hotel Employees in China

Jing Liu Ms., Oklahoma State University - Main Campus
Hailin Qu Dr., Oklahoma State University - Main Campus

8:00 AM - 9:15 AM

Dynamics of Emotional Responses and Emotion Regulation during Multi-Stage Waits

Seon Taik Kim, Purdue University - Main Campus
Li Miao, Purdue University - Main Campus

8:00 AM - 9:15 AM

Estimating the Indirect Contribution of Sports Books: Sports Wagering as a Driver of Other In-House Revenues

Brett LL Abarbanel, University of Nevada - Las Vegas

8:00 AM - 9:15 AM

Exploration of Attitudes and Behaviors of Consumer with Food Allergies about Dining Out: A Focus Group Study

Yee Ming Lee, Kansas State University
Junehee Kwon, Kansas State University

8:00 AM - 9:15 AM

Non-utilitarian Tourism Destination Positioning using Affective Images and Personality Traits

Ying Qu, Oklahoma State University - Main Campus
Hailin Qu, Oklahoma State University - Main Campus

8:00 AM - 9:15 AM

Overcapacity of the US Lodging Industry: The Effect of Uncertainty and Incentive to Overbuild

Seul Ki Lee, Purdue University - Main Campus
SooCheong (Shawn) Jang, Purdue University - Main Campus

8:00 AM - 9:15 AM

Quantifying the Impacts of the Recent Economic Crisis on a Local Tourism Industry and Economy system

Yun Ying Zhong, University of Central Florida

8:00 AM - 9:15 AM

Rural Tourism and Community Empowerment: Practice of Local Democracy in Pomerania

Marianna Strzelecka, University of Illinois, Urbana-Champaign

8:00 AM - 9:15 AM

The Moderating Effects of Tourist Characteristics and Novelty Seeking on the Relationships between Satisfaction, Revisit Intention and WOM

Patcharaporn Mahasuweerachai, Oklahoma State University - Main Campus
Hailin Qu, Oklahoma State University - Main Campus

8:00 AM - 9:15 AM

Toward Creating a Framework to Accommodate the Needs of Disabled Hotel Guests

Henry W. Stonesifer III, The Florida State University
Woody G. Kim, The Florida State University

8:00 AM - 9:15 AM

U.S. Ecotourists’ Travel Experience and Satisfaction Reported on the World Wide Web: A Case of Costa Rica Ecolodges

Weilin Lu, University of Florida
Svetlana Stepchenkova, University of Florida

8:00 AM - 9:15 AM

Use of Alignable and Nonalignable Attributes in Decision Making: The Role of Between-Alternatives Heterogeneity

Hui Xie, Pennsylvania State University
Anna S. Mattila, Pennsylvania State University
Deborah L. Kerstetter, Pennsylvania State University

8:00 AM - 9:15 AM

10:30 AM

A Comparative Study of Motivation across Different Festival Products

Eunju Woo, Virginia Tech
Medet Yolal, Anadolu University
Fatmagul Cetinel, Anadolu University
Muzaffer Uysal, Virginia Tech

10:30 AM - 11:45 AM

A Microbiological Assessment of Restaurant Menu Contamination

Jin-kyung Choi, Purdue University - Main Campus

10:30 AM - 11:45 AM

Adopting the Brisoux-Larouche Model of Brand Categorization to Correlate Brand Social Responsibility in National and In-house Coffee Shops

Fred E. Wencel, Iowa State University
Liang (Rebecca) Tang, Iowa State University
Robert Bosselman, Iowa State University

10:30 AM - 11:45 AM

Are You A Tourist? Tourists’ Self-identification and the Definition of Tourism

Xiaojuan Yu, University of Illinois at Urbana-Champaign
Namhuyn Kim, University of Illinois at Urbana-Champaign
Chih-Chien Chen, Temple University
Zvi Schwartz, University of Illinois at Urbana-Champaign

10:30 AM - 11:45 AM

Depicting Image of China as a Tourism Destination: A Travel Blog Approach

Xu Li, Rosen College of Hospitality Management, University of Central Florida
Youcheng Wang, Rosen College of Hospitality Management, University of Central Florida

10:30 AM - 11:45 AM

Food and Safety Training Needed for Asian Restaurants: Longitudinal Review of Health Inspection Data in Kansas

Young Gin Choi, Kansas State University
Pei Liu, Kansas State University
Yee Ming Lee, Kansas State University
Junehee Kwon, Kansas State University

10:30 AM - 11:45 AM

Impact of Hotel Discount Strategies on Consumers’ Emotion and Behavior in the Presence of High and Low Involvement Consumers

Seung Hyun Lee, University of Central Florida
Billy Bai, University of Nevada, Las Vegas

10:30 AM - 11:45 AM

Is Virtualization an Appropriate Method of Disaster Recovery for the Hospitality Industry?

Manognya Murukutla, University of Nevada - Las Vegas

10:30 AM - 11:45 AM

Perceived Service and Food Quality, Satisfaction, and Behavioral Intentions in Senior Retirement Communities

Hyun-Woo Joung, Texas Tech University
Eun-Kyong Choi, Texas Tech University
Ben K. Goh, Texas Tech University

10:30 AM - 11:45 AM

The Effects of Franchisee Gender on Consumer Perceptions of Performance and in Quick Service Restaurants

Kimberly Mathe, Oklahoma State University - Main Campus

10:30 AM - 11:45 AM

The Impact of Destination Image on Value, Satisfaction, and Loyalty: Moderating Effects of Tourist Characteristics and Involvement

Patcharaporn Mahasuweerachai, Oklahoma State University - Main Campus
Hailin Qu, Oklahoma State University - Main Campus

10:30 AM - 11:45 AM

Theme Park Development Costs: Initial Investment Cost Per First Year Attendee

Kelly T. Kaak, Rosen College of Hospitality Management, University of Central Florida

10:30 AM - 11:45 AM