Paper Title
Why People Cannot Work with Each Other? Examining the Barriers to Collaborative Destination Marketing
Start Date
6-1-2011 2:30 PM
End Date
6-1-2011 3:45 PM
Track
1. Track 1 – Formal Paper Presentation
Subject Area
Travel and Tourism
Faculty Member
Name: Youcheng Wang, Ph.D. Position: Associate Professor, Associate Dean for Academic Affairs and Research College: Rosen College of Hospitality Management Email: raywang@mail.ucf.edu Phone: (407) 903-8039 Fax: (407) 903-8000
Abstract
The objective of this study is to identify barriers that might jeopardize the success of collaboration partnership in the tourism industry and to identify the role employees’ personal characteristics play in collaborative relationships. To date, little research has been conducted on collaboration issues in the tourism industry. Understanding these barriers is not only important, but also the key to the future creation of collaborative relationships, its success, and effectiveness. Given the exploratory nature of this study, a qualitative case study approach was adopted. A total of thirty two in-depth interviews were collected during August 2009. This study can provide management with an overview of the barriers and personal characteristics they may face when entering interfirm partnerships.
Keywords
collaboration, partnership, CVB, barriers, destination marketing, personal characteristics
Why People Cannot Work with Each Other? Examining the Barriers to Collaborative Destination Marketing
The objective of this study is to identify barriers that might jeopardize the success of collaboration partnership in the tourism industry and to identify the role employees’ personal characteristics play in collaborative relationships. To date, little research has been conducted on collaboration issues in the tourism industry. Understanding these barriers is not only important, but also the key to the future creation of collaborative relationships, its success, and effectiveness. Given the exploratory nature of this study, a qualitative case study approach was adopted. A total of thirty two in-depth interviews were collected during August 2009. This study can provide management with an overview of the barriers and personal characteristics they may face when entering interfirm partnerships.