Start Date
7-1-2011 8:00 AM
End Date
7-1-2011 9:15 AM
Track
1. Track 1 – Formal Paper Presentation
Subject Area
Travel and Tourism
Faculty Member
Shiang-Lih Chen McCain schenmccain@mail.widener.edu
Abstract
Baby boomers have huge power to influence the future tourism industry because they represent a sizable market (AOA, 2003). This significant phenomenon will impact the future tourism industry. This research investigated whether the situational factors influence boomers’ decision making.
Keywords
Baby boomer, Situational factors, Travel intention
How Situational Factors Influence Boomers’ Travel Intentions
Baby boomers have huge power to influence the future tourism industry because they represent a sizable market (AOA, 2003). This significant phenomenon will impact the future tourism industry. This research investigated whether the situational factors influence boomers’ decision making.