Start Date
6-1-2011 1:00 PM
End Date
6-1-2011 2:15 PM
Track
1. Track 1 – Formal Paper Presentation
Subject Area
Travel and Tourism
Faculty Member
Deborah Breiter (dbreiter@mail.ucf.edu) Youngsoo Choi (ychoi@mail.ucf.edu)
Abstract
This study will contribute to the body of knowledge of how convention attendees perceive the environmental quality and green practices in a MICE destination.
This study found statistical difference in the perception of greening between Orlando and two other destinations. Positive relationships were found between greening and the competitiveness.
Within the framework of destination competitiveness, the measurement of greening perceived by the attendees may pave the way to further analysis of the effectiveness of green policies and practices.
This study may have important implications for convention planners who are interested in greening. Moreover, destination management organizations may consider this result a benchmark for their efforts in developing green destination can appeal to the meeting planners, and enhancing the favorable image as a competitive advantage.
Keywords
Green destination, destination competitiveness, green practices
Quality of a Green Destination as Perceived by Convention Attendees: The Relationship between Greening and Competitiveness
This study will contribute to the body of knowledge of how convention attendees perceive the environmental quality and green practices in a MICE destination.
This study found statistical difference in the perception of greening between Orlando and two other destinations. Positive relationships were found between greening and the competitiveness.
Within the framework of destination competitiveness, the measurement of greening perceived by the attendees may pave the way to further analysis of the effectiveness of green policies and practices.
This study may have important implications for convention planners who are interested in greening. Moreover, destination management organizations may consider this result a benchmark for their efforts in developing green destination can appeal to the meeting planners, and enhancing the favorable image as a competitive advantage.