Start Date
7-1-2011 4:00 PM
End Date
7-1-2011 5:15 PM
Track
1. Track 1 – Formal Paper Presentation
Subject Area
Travel and Tourism
Faculty Member
Jinsoo LEE hmsoolee@inet.polyu.edu.hk
Abstract
Firmly based on the psychological rationale, the study hypothesizes that cognitive destination image is the antecedent of destination personality, which in turn affects tourist’ behavioral intentions towards the destination. Structural equation modeling suggests that socially responsible environment and local people positively affect destination personality, and sophistication and competence are important in driving behavioral intentions. A theoretically logical and empirically valid link of cognitive destination image --- destination personality --- behavioral intentions has been identified. A holistic roadmap for managerial practice is readily visible.
Keywords
Cognitive Destination Image, Destination Personality and Behavioral Intentions
Cognitive Destination Image, Destination Personality and Behavioral Intentions: An Integrated Perspective of Destination Branding
Firmly based on the psychological rationale, the study hypothesizes that cognitive destination image is the antecedent of destination personality, which in turn affects tourist’ behavioral intentions towards the destination. Structural equation modeling suggests that socially responsible environment and local people positively affect destination personality, and sophistication and competence are important in driving behavioral intentions. A theoretically logical and empirically valid link of cognitive destination image --- destination personality --- behavioral intentions has been identified. A holistic roadmap for managerial practice is readily visible.