Paper Title
Perceived Service and Food Quality, Satisfaction, and Behavioral Intentions in Senior Retirement Communities
Start Date
8-1-2011 10:30 AM
End Date
8-1-2011 11:45 AM
Track
1. Track 1 – Formal Paper Presentation
Subject Area
Food Service
Faculty Member
Ben K. Goh ben.goh@ttu.edu
Abstract
Quality of life becomes a critically important issue in the senior’ later years. This trend has drawn huge attention and higher demand for senior retirement community because it provides the elderly a flexible and assured living environment. The specific objectives of this study were (1) to test the impact of service quality on residents’ satisfaction and behavioral intentions, (2) to examine the impact of food quality on residents’ satisfaction and behavioral intentions, (3) to identify how residents’ satisfaction affects residents’ behavioral intentions, and (4) to investigate the relationship between retention to restaurant and retention to senior retirement center. The result indicated that service quality did not positively influence retention to restaurant with corresponding estimate of .05. This implies that service quality impacts on retention to restaurant by mediating residents’ satisfaction. Also, more satisfied residents are more likely to retain to the restaurant; furthermore, those residents simultaneously tend to show more positive behavioral intention to the community.
Keywords
senior retirement communities, service, food quality, satisfaction
Perceived Service and Food Quality, Satisfaction, and Behavioral Intentions in Senior Retirement Communities
Quality of life becomes a critically important issue in the senior’ later years. This trend has drawn huge attention and higher demand for senior retirement community because it provides the elderly a flexible and assured living environment. The specific objectives of this study were (1) to test the impact of service quality on residents’ satisfaction and behavioral intentions, (2) to examine the impact of food quality on residents’ satisfaction and behavioral intentions, (3) to identify how residents’ satisfaction affects residents’ behavioral intentions, and (4) to investigate the relationship between retention to restaurant and retention to senior retirement center. The result indicated that service quality did not positively influence retention to restaurant with corresponding estimate of .05. This implies that service quality impacts on retention to restaurant by mediating residents’ satisfaction. Also, more satisfied residents are more likely to retain to the restaurant; furthermore, those residents simultaneously tend to show more positive behavioral intention to the community.