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Maximizing Masculinity: A Textual Analysis of Maxim Magazine

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Abstract
This study examines the story that Maxim tells about masculinity, with particular focus on the type of humor in the magazine and its function; the way the magazine echoes embodied male-male social interaction, particularly “male-bonding”; and how the magazine pits “real” women against the Maxim fantasy women.
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thesis
Date
2007
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