Memory is a salient area of functioning in adulthood known to be influenced by beliefs about performance. Past socio-cognitive research has shown considerable support for the effect of positive feedback and/or self-efficacy on memory performance. The present study used hierarchical linear regressions and path analysis to examine whether self-efficacy would mediate the relationship between identity processes (i.e., individual differences in self-concept) and memory performance. The present study also investigated whether the proposed mediated relationship between identity processes, self-efficacy, and memory performance was moderated by feedback condition. 98 community-dwelling adults (M=70.05, 60-90) were randomly assigned to the three feedback conditions: Positive Feedback (N=33), No Feedback (N=32), Neutral Feedback (N=33). Contrary to expectation, identity processes were not related to memory performance. Path analyses results showed that positive feedback strengthened the relationship between self-efficacy and memory performance when compared to the neutral and no feedback group. The findings support the utility of using positive feedback as a means to enhance the positive effect of self-efficacy on memory performance with older adults.