The alignment between employee performance and brand values is crucial in realizing a differentiated and meaningful service brand. However, previous studies that examine this alignment tend to adopt only reflective measures that do not acknowledge the pluralistic nature of brand values. To fully demonstrate the specificity of employee-brand value fit, we proposed and tested a Multiple Indicators Multiple Causes (MIMIC) measurement model with both reflective indicators and formative indicators. This approach not only reveals a general employee-brand value fit level, but also yields insight with respect to what brand values are the most important in informing employee-brand value fit and their subsequent brand performance. Two empirical studies were conducted to test and re-test this new approach. Both studies strongly supported the superiority of this MIMIC model approach. With this statistical advancement, theoretical and managerial implications are provided accordingly.