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A SCENARIO-BASED SYSTEM FOR ADVERTISING DESIGN: EXTENDING THE DESTINATION ADVERTISING RESPONSE (DAR) MODEL
A SCENARIO-BASED SYSTEM FOR ADVERTISING DESIGN: EXTENDING THE DESTINATION ADVERTISING RESPONSE (DAR) MODEL
Abstract
Type
event
event
event
Date
2015
Publisher
Degree
Advisors
Rights
License
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Name: 0-Cover___Scenario_based_DAR_mode.docx
Size: 24.43 KB
Kind: Microsoft Word XML
Name: 1-Extended_abstract___Scenario_ba.docx
Size: 496.12 KB
Kind: Microsoft Word XML
Name: Formatted___Scenario_based_DAR_model___TTRA_2015.docx
Size: 530.17 KB
Kind: Microsoft Word XML
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Name: auto_convert.pdf
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Kind: Adobe PDF