Loading...
Thumbnail Image
Publication

Exploring Event Satisfaction, Surfing Experiences and Destination Image at the World Championships of Surf Kayaking in Peru

Abstract
Sporting events can be a way to bring economic income, increased visitation and greater visibility to a destination. Despite the increase in surf tourism research over the past two decades, few studies have explored competitive surfing events. The purpose of this study is to explore event satisfaction, surfing experiences, destination image and future behavioral intentions of competitors in the World Championships of Surf Kayaking. Researchers used an online survey to evaluate 41 competitors’ satisfaction with the event, experience in the destination and future behavioral intentions. With some exceptions, respondents were highly satisfied with the event, felt welcome in the surf, and had a positive image of Peru. Many of these factors were positively related to a high overall visit satisfaction and willingness to recommend the destination. The results have implications about competitor well-being for sporting event organizers and provide insights for surf destination marketers.
Type
event
event
Date
2020
Publisher
Degree
Advisors
Rights
License