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Rebuilding demand for working holidays in the aftermath of the COVID-19

Abstract
This study seeks to contribute to the understanding of the motivations of working holiday travelers as global international travel restarts in the aftermath of the COVID-19 pandemic. The pandemic has limited this rite-of-passage travel experience during critical formative years of this generation of travelers and may have a lasting influence on their long-term travel behavior. Furthermore, given that these young people play a critical role in providing temporary labor, their absence is having serious workforce issues. This study is based on a qualitative online questionnaire of 346 respondents from the United Kingdom, Germany, South Korea, and Japan aged 18 to 35 years who have an interest in taking a working holiday to Australia. The study shows that different attributes influence their decision to engage in the behavior (i.e., take a working holiday), evaluation of work holiday trip destinations, and perceptions of Australia as a working holiday destination.
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