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Environmental stimuli of Airbnb experiences, perceived enjoyment, and repurchase intentions: Findings from multiple studies
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Abstract
The sharing economy has become a serious threat to traditional business in the hospitality and tourism marketplace. In particular, peer-to-peer accommodation platforms such as Airbnb are described as a ‘disruptive innovation’. While extensive literature has examined customer experiences with Airbnb, how the environmental stimulus including physical, contextual, and social attributes, drive consumer evaluations is unexplored. To bridge this knowledge gap, this study investigates the role of several Airbnb experiential attributes and perceived enjoyment in determining existing repurchase intentions of existing customers. The findings generated from two separate studies suggest that authenticity and home benefits enhance perceived enjoyment while social interactions was not significant. The results of model comparison suggested that the full mediation model is the best fitting model, highlighting the critical role of perceived enjoyment. This study contributes to the Airbnb literature by empirically testing the role of environmental stimuli and perceived enjoyment in consumer evaluations of Airbnb experiences.
Type
event
event
event
Date
2019