In this presentation, Patti Condon discusses how we, as information professionals, can tailor our messages to be more effective when we talk to researchers and students about data management. We are seeing the library take on larger roles in data services evidenced by hiring new positions to meet the emerging data needs of our users. In many cases, however, responsibilities for working with researchers and students on areas related to data services are increasingly being added to the mounting duties of librarians who serve in liaison roles, scholarly communication librarians, or science librarians. Effectively framing conversations around data services topics can be challenging not only because it may not be a librarian’s primary field of practice, but because disciplines engage uniquely with data, researchers often interact with data differently than information professionals, the landscape of this field of practice is developing rapidly, and finding the point-of-need for data management instruction is difficult. This presentation explores the ways in which librarians, archivists, and other information professionals responsible for data services in their workplace can engage with researchers and students about data management and related topics. By tailoring our messages about data management in ways that are meaningful to our audience, the information we communicate will be more useful and impactful. Condon examines data management in terms of preservation and access, compliance, responsible conduct of research, and sharing and open data. In doing so, she also considers approaches to instruction, and identifies effective ways to present information on research guides. Examples and cases come from her own experience and research, and the growing body of literature in the area of data management. Sharing from the audience will be welcomed.