This study attempts to identify the important attributes of innovative entrepreneurship in Taiwan hospitality industry. Combining qualitative and quantitative methodology and examining expert perceptive from entrepreneurship management and innovation management, the current research extend the related literature in entrepreneurial innovation and presents a novel model. The findings of the DEMATEL result indicate that personal factors has direct and indirect effects on dimensions of organizational factors and on performance. Furthermore, performance emerged as the most important attribute while the analytic network process analysis was used.