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Agent-based Modeling of Destination-Tourist Interactive Evolution

Abstract
Given the pressing need to understand the macro-level tourist-destination interaction dynamics within the context of fast growing eWOM influences, the current study employs Agent-Based Modeling and simulates the tourist-destination interactive evolvement through the mediator of eWOMs. The visual and graphical outputs generated are global patterns that are otherwise not observable or hardly analyzable given the data inaccessibility for the scope of problem. Consequently, possible marketing or management strategies are experimented with simulation and proposed to facilitate tourist travel decisions and destination development.
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