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Overtourism: Sustainable Tourism Plan and Stakeholder Involvement

Abstract
Overtourism with its negative impacts on tourism destinations is a threat to sustainability. Heavily visited destinations around the world have applied different methods to keep the problem in control such as capping the number of visitors, de-marketing, and changing visitors’ behaviors. However, tackling overtourism requires a systematic approach through planning and involving stakeholders. This on going case study examines the process of developing, implementing and monitoring sustainable tourism plan with a focus to diagnose overtourism and develop solutions in a popular destination. Data has been being collected through field trips, participant observation, review of project documents, and in-depth interviews. Findings will be useful for destination management in the context of overtourism and contribute to improve stakeholders’ involvement management framework in literature. Keywords: overtourism, tourism stakeholders, sustainable tourism plan, MSIM framework
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