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Developing a Measurement Scale for Cruising Motivations

Abstract
Although motivation has been extensively studied in the tourism literature, the discussion of motivation has not been expanded to cruise tourism. Following Churchill’s (1979) recommended measurement scale development procedures, this study seeks to develop a measurement scale for cruising motivation. The final scale was deemed to be both reliable and valid. It is suggested that this study will serve as a stepping stone to further investigations on cruising motivations.
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