More than ever, media technology, institution, frame, and space are reconstructing our world of travel and tourism, changing our understanding of the tourist attractions, motivations, experiences, and tourism businesses. The mediatized reality and the nature of media have provided us new opportunities to reconsider fundamental philosophical assumptions of previous tourism research. This paper points out how media deconstruct previous understandings of tourism with de-differentiation and dematerialization, renegotiate the reality of tourism (ontology), introduce a new way of seeing (epistemology), and provide new solutions (methodology) and instruments (methods) for today’s tourism research. Based on those elaborations, this conceptual paper provides some new thoughts on tourism in the new media age and calls for a paradigm shift to the new direction of “mediatized tourism”.