Loading...
Thumbnail Image
Publication

Multi-Destination Comparison Analysis of Resident Behaviors towards Tourists

Abstract
This study measures and compares intergroup behaviours from residents toward tourists. More specifically, residents from four different destinations: Hong Kong, Malaysia, Singapore, and Thailand, were asked to evaluate their frequencies of performances on four quadrants of behaviours on a significant outbound market: Mainland Chinese tourists. These behavioral quadrants were adopted from the Resident Behavior Model (RBM) with behaviors covering the dimensions of Active-Facilitation, Passive-Facilitation, Active-Harm, and Passive-Harm. 990 residents were recruited via gender quota sampling, and significant differences across the four quadrants were identified. Comparatively, Malaysians engaged in more Active-Facilitation behaviors while Singaporeans engaged in Passive-Facilitation and Hong Kong residents engaged in Active- and Passive-Harm. Thais neither engaged in significantly more facilitative nor harmful behaviors on tourists. The findings contribute by demonstrating the applicability of the RBM and highlighting the differences in residents’ responses from four different destinations. From a practical perspective, the study highlights the need for tourism officials to introduce corresponding internal marketing to manage or restore host-guest relations for sustainable tourism development.
Type
event
event
Date
Publisher
Degree
Advisors
Rights
License