Loading...
Thumbnail Image
Publication

The tourists' smoky gaze: The power of news and social media on destination image during a natural disaster

Abstract
The 416 Fire burned over 54,000 acres in southwest Colorado during the summer of 2018. Known as a popular summer destination, the nearby city of Durango and the surrounding area felt an immediate impact as their busy season went up in smoke. Tourism managers monitored the media coverage of the fire and made proactive strides to leverage the media as an ally during their crisis recovery efforts. News articles and social media both contributed to the gaze upon the community at that time and had the potential to significantly impact tourists’ perception of the destination image due to the exposure of potential visitors to the coverage. This study will use content analysis to analyze the news and social media communications during the fire to draw conclusions about the impact on destination image from the gaze through the media.
Type
event
event
Date
Publisher
Degree
Advisors
Rights
License