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Defining factors of destination loyalty that are unrelated to tourist satisfaction: A review of preceding studies

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Abstract
Drawing from preceding studies on factors influencing destination loyalty, the factors are classified according to whether satisfaction is an influence, factors that influence via satisfaction (satisfaction-mediated factors), and factors that influence without being mediated by satisfaction (satisfaction-unmediated factors). Satisfaction-unmediated factors include pre-visit image and motivation about the destination; the discovery of a new attraction during the visit, experiencing positive emotions, and individual attributes. Nevertheless, the preceding studies have limitations, including the absence of context, such as unique attributes of the destination and research subjects, and the absence of standardization in measuring satisfaction. It is necessary to extract factors that influence destination loyalty by drawing from these observations.
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event
Date
2018
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