Assessing Residents’ Attitudes towards STVRs in Urban Neighborhoods Abstract This study aims to model residents’ support for short term vacation rentals (STVRs) in Savannah, GA, a city that experiences year-round visitation and has actively discussed and attempted to legislate STVRs. Through a combination of Weber’s Theory of Formal and Substantive Rationality and Social Exchange Theory, intrinsic (substantive) factors of Psychological, Social and Political Empowerment and Perceived Environmental Sustainability along with the extrinsic (formal) factor of Personal Economic Benefit are tested for their influence on residents’ attitudes towards and overall support for STVRs. Structural equation model analysis reveals good model fit with support for ten our of seventeen proposed hypotheses and 75% of the variance in residents’ Support for STVRs explained by the model. While the City of Savannah implemented its most recent STVR regulations in September 2017, the debate remains as to whether policies comprehensively address residents’ concerns regarding STVR development.