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MORE THAN WORDS: LEADING DIVERSITY, EQUITY & INCLUSION FROM A MOMENT TO A MOVEMENT

Abstract
Recently, there has been a growing trend of hospitality and tourism organizations putting forward diversity, equity, and inclusion (DEI) statements and initiatives in response to the violent events involving racial hate in the United States. This research proposes a deep dive into what has happened, or not, with these DEI efforts. Guided by social movement theory, focus groups with hospitality and tourism leaders will assess current DEI status and devise a framework for social change.
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