Domestic Chinese tourists traveling to rural destinations in China often face the challenge of local dialects. Based on the theories of flow (Csikszentmihalyi & Csikzentmihaly, 1990; Nakamura & Csikszentmihalyi, 2009), individuals’ need for uniqueness (Tian, Bearden, & Hunter, 2001), and confirmation-disconfirmation (Parasuraman et al., 1994), this study explores two main antecedents for visitors’ perceived absorption experiences during visits at destinations (i.e., the sense of immersion and feeling time flies). Specifically, we suggest that visitors are more likely to experience absorption when they have a positive attitude toward the local dialect of the destination as well as perceive the destination to be distinct. In addition, both of these effects are moderated by visitors’ evaluation of their experiences compared to their expectations (perceived consistency of destination of experiences). With a sample of 352 visitors in a rural destination in China, this study provides strong support for these propositions.