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Extending tourism from main attractions to industrial areas of the city with the help of art tourism beautification

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Abstract
While work on tourism gentrification in general and the role of aesthetics of gentrification in tourism in particular has been conducted, the nexus between particular aspects of gentrification, such as gentrification aesthetics, and specific forms of tourism, such as art tourism, deserves more attention. Specifically, less has been written on how local stakeholders affected by gentrification understand gentrification aesthetics and their potential role in promoting forms of art tourism. To fill in this gap, through a quantitative survey, this paper explores the opinions of a group of business owners in Mussafah, an industrial and commercial area in Abu Dhabi that could be potentially turned into an art tourism destination. we use a recall technic to explore a spontaneous support towards aesthetics and art from business owners, regression analyses to understand how the type and content of selected art predicts gentrification support, and chi-square tests to research the differences between respondents who support the place to become a creative place and those who do not. Using the findings of this research, we propose a model for extending tourism to more industrial areas.
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