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Glocalization Management Strategies of NGOs Engaged in Transformative Tourism
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Abstract
Glocalization aims at 1) adapting organizational structures to the cultural specificities of a given location, 2) developing services that are customized to the residents’ expectations, and 3) encouraging residents to appropriate and transform global services to fit their tastes and preferences. The present study will explore how Non-Governmental Organizations (NGOs) could employed globalization strategies in order to develop an alternative form of volunteer tourism that encourage the creation of transformative learning experiences. The glocalization strategies for NGOs will be analyzed in terms of encouraging cultural understanding from the volunteers, including reflection about local symbols and culture, adapting human resource strategies, and communication.
Type
event
event
event
Date
2017