You've created your OER materials or come up with an argument for the importance of supporting OER at your institution, but how do you publicize your work and create buy-in with your community and administrators? Communication plays an essential role in the OER community and you can increase the success of your work in OER by leveraging effective communication strategies. This presentation will discuss how the Connecticut State Colleges and Universities (CSCUs) use the OpenCSCU website platform and the recent development of the OpenCSCU OER Blog to highlight the insights, expertise, and achievements of our colleagues working in OER and to promote opportunities for collaboration and professional development. I will cover the process of identifying the blog as a suitable means of information sharing, the planning and research stages, and the initial implementation and reception, as well as goal for the future. I will also ask attendees to think about their own institutions or communities and their stakeholders, and what modes of communication would best reach their intended audiences. I will do some polling using mentimeter to gauge attendee experience and opinion.