The potential of counter-narratives as a transformative methodology can contribute toward the development of Critical Race Tourism - helping to curate scholarship with the potential to change how people understand issues of race and racism, to help to empower racially marginalized communities, and to infuse joy into tourism landscapes. Within tourism studies, this focus on healing and justice requires changes in practices and decisions at multiple levels with support from a broad ethical framework. While a developed field of critical tourism scholarship exists, there remains a dearth of scholars using critical race tourism (CRTM) informed methods. Advocating for this type of scholarship cultivates an inclusive tourism landscape that supports co-collaboration, creates agents of change, and influences how educators and stakeholders approach issues faced by vulnerable groups, thereby contributing to just touristic landscapes and experiences.