The objective of this study is to potentiate a low-impact tourism model with the participation of the local community in the Samalayuca Dunes, Mexico, as a way of achieving sustainability for a New Tourism Era. For this purpose, a participatory tourism strategy was built with community stakeholders, specifically neighboring communities, based on three pillars: conservation of natural and cultural heritage; socioeconomic community development; and reduction of environmental impacts. For this purpose, a participatory tourism strategy was built with community stakeholders, specifically neighboring communities, based on three pillars.