Article Title
The Lodging Franchise Relational Model: A Model of Trust, Commitment, and Resource Exchanges
Type of Submission
Refereed Article
Abstract
Franchising is the most dominant mode of operation for U.S.-domiciled lodging companies. This mode of operation has grown significantly as a result of the benefits received by franchisors and franchisees. Using a foundation of trust and commitment theory, this research developed a model that illustrates and explains the components of the lodging franchise relationship. The model suggests that the lodging franchise relational model is a bi-directional, value driven, mutually beneficial, symbiotic relationship of resource exchange and success is contingent on trust and commitment by both parties.
DOI
https://doi.org/10.1080/10913211.2017.1314125
Recommended Citation
Jackson, Leonard A. and Jung, Hayun
(2017)
"The Lodging Franchise Relational Model: A Model of Trust, Commitment, and Resource Exchanges,"
Journal of Hospitality Financial Management: Vol. 25:
Iss.
1, Article 6.
DOI: https://doi.org/10.1080/10913211.2017.1314125
Available at:
https://scholarworks.umass.edu/jhfm/vol25/iss1/6