Type of Submission
Franchising is the most dominant mode of operation for U.S.-domiciled lodging companies. This mode of operation has grown significantly as a result of the benefits received by franchisors and franchisees. Using a foundation of trust and commitment theory, this research developed a model that illustrates and explains the components of the lodging franchise relationship. The model suggests that the lodging franchise relational model is a bi-directional, value driven, mutually beneficial, symbiotic relationship of resource exchange and success is contingent on trust and commitment by both parties.
Jackson, Leonard A. and Jung, Hayun
"The Lodging Franchise Relational Model: A Model of Trust, Commitment, and Resource Exchanges,"
Journal of Hospitality Financial Management: Vol. 25
, Article 6.
Available at: https://scholarworks.umass.edu/jhfm/vol25/iss1/6