Outside of a lab environment, it has been difficult for researchers to collect both behavioral and self-reported Web-use data from the same participants. To address this challenge we created Roxy, open source software that collects real-world Web-use data with participants’ informed consent. Roxy gathers Web log data as well as the text and HTML code of each page visited by participants. We describe Roxy’s data gathering capabilities and search functions and then illustrate how we used the software in a multi-method study. The use case examines selective exposure to political communication during the November 2010 U.S. general election campaign.
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