Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
Tan, Alex JS
"Destination Branding: Creating a Destination of Choice,"
Perspectives in Asian Leisure and Tourism: Vol. 1, Article 5.
Available at: https://scholarworks.umass.edu/palat/vol1/iss1/5