Jul 31st, 9:45 AM - 10:45 AM
Examination of the Reliability and Validity of an Instrument for Measuring Restaurant Website Quality (DINEWEBQUAL)
This study was an examination of the reliability and validity of a multiple scale for measuring quality of restaurant website. A questionnaire was administered to a convenience sample of 211 students in Midwestern region of the United States. Respondents were randomly asked about one restaurant website among three family restaurant websites. Confirmatory Factor Analysis (CFA) revealed that three dimensions, titled “Aesthetic,” “Ease of Use,” and “Product Quality Assurance,” have construct validity and Cronbach’s alpha coefficient and composite reliabilities were tested. Empirically, these three dimensions of website quality in family restaurant also were supported by the structural equation modeling developed in this study.