Jul 31st, 9:45 AM - 10:45 AM
Assessing Cultural Tourism Development: A Case Study of Indianapolis
Indianapolis undertook the Cultural Tourism Initiative in 2002 to advance the cultural and tourism environment of the city. This study assessed the resulting impact of cultural tourism development in Indianapolis from stakeholders’ viewpoints: members at key cultural institutions, tourism professions, and community. The findings revealed that the assessment varied among stakeholders. The respondents from key institutions perceived the initiative was successful with some limitations, while those from tourism professions considered its performance level relatively low, and those from the community viewed it as positive. Marketing focus may be altered to community members during an economic downturn.