Location
Denver, Colorado USA
Information
Built on role theory and its applications in service marketing and management, this study proposes a framework of understanding Chinese tourists as co-producers in service delivery. Specifically, this study calls for understanding Chinese tourists’ own perceptions toward their roles and self-efficacy in service production. By doing this, travel service providers can take a proactive approach to design programs that will help improve tourists’ role clarity and self-efficacy so as to influence their motivations and participation in the service co-production process. This study, along with those to follow, fills a void in tourist behavior studies and extends the literature of the role theory of service delivery as applied to emerging markets.
Start Date
30-7-2011 8:30 AM
End Date
7-30-2011 9:30 AM
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Minimizing Dissonance When Hosting Mainland Chinese Tourists: A Model of Understanding Their Role-clarity and Self-efficacy in Service Delivery
Denver, Colorado USA
Built on role theory and its applications in service marketing and management, this study proposes a framework of understanding Chinese tourists as co-producers in service delivery. Specifically, this study calls for understanding Chinese tourists’ own perceptions toward their roles and self-efficacy in service production. By doing this, travel service providers can take a proactive approach to design programs that will help improve tourists’ role clarity and self-efficacy so as to influence their motivations and participation in the service co-production process. This study, along with those to follow, fills a void in tourist behavior studies and extends the literature of the role theory of service delivery as applied to emerging markets.
https://scholarworks.umass.edu/refereed/ICHRIE_2011/Saturday/2