Jul 28th, 4:45 PM - 5:45 PM


Adapting Teaching to the Millennial Generation: A Case Study of a Blended/Hybrid Course


Denver, Colorado USA


This is a mini-case study of a traditional Hospitality Sales course modified into a Blended or Hybrid course which adapted traditional teaching methodologies to fit the unique characteristics of the Millennial generation student. First, the concept, generation, is defined. Second, three dominant generational persona are described. Third, 10 core Millennial generation traits are distilled from the literature. Fourth, incorporating many of these 10 core traits, the mini-case study is explicated. Finally, the study concludes that classroom teaching adaptations to address the Millennial student is an iterative process - success should be measured long-term as opposed to expectations of immediate success.