Jul 27th, 4:30 PM - 5:30 PM


“Green Hoops” a Hit, or Miss? An Examination of Eco-Sustainability of NBA Arenas as an Attendance Motivator for Fans


Denver, Colorado USA


This paper examines the relationships between 252 NBA fans in the Southwest region of the United States, their attitudes and feelings towards eco-sustainable travel practices, and environmental protection initiatives of NBA arenas. While tourists may indicate they are environmentally-conscious in their personal lives, research scrutinizing the extent to which these habits are applied during travel will be valuable to businesses seeking to identify themselves as eco-sustainable. Furthermore, this study will help to ascertain whether tourists seek out environmentally-friendly hotels and restaurants, or whether these entities are viewed as simply a convenience while traveling.