Jul 31st, 1:45 PM - 1:45 PM


Developing Revenue Managers: A Challenge for the Lodging Industry


This research concerns the development of lodging revenue managers, based on the important role they play in the success of the lodging enterprise. Factor analysis and gap analysis was used to measure perceptual differences between importance and training level in identified revenue-management activities. The findings suggest that developing effective revenue management strategies and analyzing trends are the two most important themes requiring development. The results indicate development of business acumen through simulations and role play activities.