Jul 29th, 4:30 PM - 5:30 PM


Old Food was Never Better: Augmenting event authenticity at a medieval festival


This study aimed at developing an understanding of a medieval festival’s visitor attitudes towards how food and beverage (F&B) service might augment an event’s authenticity mission. It applies an authenticity framework to relatively untested aspects of the tourist/visitor experience. Initially, an exploratory ethnographic study was conducted at a pre-festival medieval banquet to explore dimensions of F&B apparent in the literature. This informed a resultant survey which was administered at the festival tournament. Herein is reported the exploratory study and preliminary findings from the survey. In conclusion the paper proposes theoretical contributions, practical implications and considerations for future research.