Publication Date
1998
Journal or Book Title
REVIEW OF INDUSTRIAL ORGANIZATION
Pages
495-508
Volume
13
Issue
5
Recommended Citation
Willis, MS and Rogers, RT, "Market share dispersion among leading firms as a determinant of advertising intensity" (1998). REVIEW OF INDUSTRIAL ORGANIZATION. 126.
Retrieved from https://scholarworks.umass.edu/resec_faculty_pubs/126
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