Publication Date
1994
Journal or Book Title
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
Pages
1245-1245
Volume
76
Issue
5
Recommended Citation
WILLIS, MS and Rogers, RT, "Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity" (1994). AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS. 131.
Retrieved from https://scholarworks.umass.edu/resec_faculty_pubs/131
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