Emily WestWisneski, Kirsten2024-04-262024-04-2620072007-0910.7275/350380https://hdl.handle.net/20.500.14394/47423This study examines the story that Maxim tells about masculinity, with particular focus on the type of humor in the magazine and its function; the way the magazine echoes embodied male-male social interaction, particularly “male-bonding”; and how the magazine pits “real” women against the Maxim fantasy women.CommunicationmasculinityMaximmen's magazinesironyGender, Race, Sexuality, and Ethnicity in CommunicationMass mediaMaximizing Masculinity: A Textual Analysis of Maxim MagazineThesis (Open Access)