Jurowski, Claudia2024-04-262024-04-262010https://hdl.handle.net/20.500.14394/48242previously providedThis paper reports the results of a test of the “sweet spot” theory that proposes an increase of tourist destination visitor satisfaction with participation in four realms of the tourism experience (Pine & Gilmore, 1999). Factor/cluster analysis attempted to separate respondents based on factor scores of activities preferences. No significant clusters were found. Limited evidence demonstrated support for the theory in ANOVA and chi-square analyses. The paper includes recommendation for tourist destination planners and marketers and for future research.experience economysweet spot theoryvisitor satisfactoryfour realms of tourism experience.article