Dimanche, FredericPrayag, Girish2024-04-262024-04-262012https://hdl.handle.net/20.500.14394/48464This paper reports on an innovative qualitative method, a mobile ethnography, where visitors are asked to use mobile technological devices such as smartphones to identify service gaps, evaluate service journeys, and help improve tourist services.qualitative researchmobile ethnographyservice designarticle