Mark A. Bonn mbonn@cob.fsu.eduJang, Yoon JungBonn, Mark A.2024-04-262024-04-262011-01-06https://hdl.handle.net/20.500.14394/29993The purpose of this study is to investigate the role of consumers’ perceptions of wine attributes, perceived wine expertise, and eco-friendly attitudes on their purchase intentions of organic wines. A structured survey with statements relating to perceptions of wine attributes, perceived wine expertise, eco-friendly attitudes, purchase intentions, and socio-demographics was distributed to wine consumers. Multiple regression analysis is used to investigate the relationship among consumers’ perceptions of organic wine attributes, perceived wine expertise, eco-friendly attitudes, and purchase intentions.Food Serviceorganic wine attributeswine expertiseeco-friendly attitudespurchase intentions.event